HOP zine was a 6-month project created to equip young people with the digital, editorial and leadership skills and knowledge necessary to advance their careers. Run entirely by students, graduates, and young professionals, the zine explored the relationship between women, fashion, music, art, and events with the aim of challenging cultural perceptions. The magazine's thought-provoking content focused on positive examples of women in the industry. Hop observed, explored, and celebrated emerging style leaders and agenda-setters within this framework.